Wayback Selects Cincinnati’s Vya for Marketing Support

waybackCHESHIRE: Wayback Burgers has appointed Vya a Cincinnati, Ohio based, marketing provider to provide print production and localized marketing services for its “growing franchise organization “America’s Favorite Hometown Burger Joint.”

Wayback Burgers has opened 20 to 30 new locations annually and currently operates in 28 states with 137 locations in the U.S. and five international locations in Argentina, Brunei, Malaysia, Morocco, and Saudi Arabia.

Combining marketing resource management software and print production services, Vya will help Wayback Burgers print, fulfill, and track localized marketing materials and promotional inventory, for franchisees to execute marketing campaigns at the local level.

Wayback will use the “Vya system,” that will allow franchises to place online orders for a range of marketing services, including:

short-run, low quantity, large-format printing

in-restaurant POS items (e.g., menus, static clings for windows, counter displays)

promotional products (e.g., employee apparel – visors, work shirts, aprons)

materials for special campaigns throughout the year

“We were looking for a strategic partner that could not only support our print requirements, but one that supported our approach of making it easy for those who want to get into the restaurant business,” said Pat Conlin, Senior Vice President, Wayback Burgers.