Protein Water Drink, Changes Name For A Boost

truminoBranford: Miami Bay Beverage LLC is changing its name to trimino Brands. trimino, is a leading protein water in the functional beverage category, and according to the company has “experienced explosive growth since its launch in late 2014.”

Bob Leary, co-founder and Chief Marketing Officer of trimino Brands said, “the change was made to better reflect the core brand and to position it for exciting brand extension coming in 2017.”

Leary explained another important reason for the change,  “consumers today want to know who’s behind their product and we want to be as transparent and clear as possible. We make trimino and we are trimino.”

The company says its has seen 400+ percent growth, year over year, and is currently available in more than 5,500 chain and independent supermarkets, convenience stores, warehouse/club, drug, fitness and other retailers, principally in the Northeast and in Texas. trimino is now available for purchase through Peapod and Amazon and according to the company orders from Amazon are compounding by 50% a month. 

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