New Digital VP For Primacy

matt cyr

BOSTON & FARMINGTON:  The digital agency Primacy has hired Matt Cyr  as VP, Strategic Practices and lead for the agency’s higher education practice. Cyr will help account teams “provide strategic consulting, grow and deepen relationships” with Primacy’s existing education client base, and work with the business development team on prospective client activities within the industry.

Cyr joins Primacy after leading digital marketing initiatives at two universities. He was previously Director of Digital Marketing at Clark University, where he led a comprehensive digital strategy implementation, including the launch of a new University-wide website, and Director of Digital Strategy at Northeastern University’s College of Professional Studies. Cyr spent 17 years in healthcare, including 12 years in marketing and communications roles at Boston Children’s Hospital, and five years in organizational management roles at Dana-Farber Cancer Institute and Brigham and Women’s Hospital in Boston.