University Touts Marketing Success
FAIRFIELD: Fairfield University is sending out props on it own new, multi-platform marketing campaign, claiming its new campaign “has had an impressive impact to date, with increased responses on social media platforms, and increased turnout at information sessions for the University’s graduate and professional programs.”
New Haven based marketing and advertising agency, The Silverman Group, helped devise the plans for the University’s Communications’ group and expand the University marketing strategy across an array of media platforms. A release from the University said the marketing campaign is primarily running within Connecticut because the majority of graduate students come from within a thirty minute/mile radius. Hopefully they don’t travel during Fairfield County’s rush hours.