Counting Money Instead of Sheep

saatvaThe owners of Saatva, a Westport based online luxury mattress company, are probably sleeping well these days. Their company has landed as the fastest growing Connecticut company on Inc. Magazine’s Inc. 5000 list.

Sales skyrocketed to $76 million last year from only $2 million in 2011, but apparently the staff  doesn’t spend too much time napping – 2016 sales are expected to more than double.

Ron Rudzin, company co-founder and CEO, wasn’t stashing his money in an old mattress when he invested  $350,000 and started the company as an online seller of mattresses in 2010. Along with the idea to sell a more “environmentally” friendly mattress built in the U.S., he had the help of co-founders Kris Brower and Ricky Joshi, led the development of its internet marketing and social media—and then sales took off.