New Haven: GEM Advertising has been named Agency of Record for Griffin Health a 160-bed acute care community hospital serving more than 130,000 residents of the Lower Naugatuck Valley Region in Connecticut. GEM Advertising is a full-service agency with additional locations in Vancouver, British Columbia; Boston, MA; and Chicago, IL.
GEM Advertising CEO, Chris Bartlett, said, “we’re thrilled to be in the position to both clarify and sharpen the Griffin Health brand. With their philosophy of advocating for preventative healthcare and treating the patient first regardless of their clinical diagnosis."
According to the agency the marketing campaigns will include “media planning (traditional and digital media), website revamping, design, copy, social media marketing and public relations and collateral materials.”