Boston Marketing Firm Helping Corsair Take Wing
Boston: Proverb has completed branding and marketing assignments for the Corsair Apartments, one of New Haven’s newest additions to the luxury apartment segment. According to Proverb’s Managing Director, Daren Bascome, Proverb worked in collaboration with long-time clients Bozzuto Management Company and Post Road Development, and was tasked with creating brand platforms for Corsair Apartments, built on the site of former manufacturing facility [and former home to Starr Distributors] noted for producing the 6-foot long propellers used for the F4U ‘Corsair’, a WW II fighter aircraft for which the apartments take their name. Corsair is located in the East Rock area of New Haven. Proverb developed strategic positioning, brand identity, marketing collateral, environmental design, and websites for the property. Billings for the assignment were not revealed.