Hartford: Randy Fiveash, director of the Connecticut Office of Tourism, has been chairman of the board of directors of Discover New England, a nonprofit cooperative destination marketing organization that promotes New England tourism internationally,
The group includes tourism directors from all six New England states, his appointment is for the next two calendar years (2017-2018).
The group’s mission is to “increase international awareness of New England as a memorable, high-quality, four-season destination and to assist New England hospitality businesses reach a global audience.”
“New England is one of the world’s premier destinations and attracts millions of international visitors every year,” said Fiveash. “
According to Discover New England data:
- The number of overseas visitors to New England has increased by 25 percent since 2012, reaching 2.2 million in 2015.
- Overseas visitors spent $2.1 billion in total direct spending in New England in 2015.
- The top five overseas visitor markets for New England in 2015 were: United Kingdom, China, Germany, France and India.