Business New Haven

Business New Haven

Screen Shot 2018 09 25 at 2.19.03 PMTRUMBULL: The indoor recreation industry in Connecticut continues to build out with a new baseball and softball training facility at 30 Nutmeg Drive.

D-BAT Trumbull is scheduled to open in late fall in a 20,487 square foot space in a former warehouse space. There are 76 locations nationally and the Trumbull franchise is the first D-BAT facility in the state and will be managed by Lou Bunosso.

D-BAT will offer batting cages, lessons, camps and clinics, and a shop to purchase baseball and softball equipment and apparel. The business will also offer membership packages that will reduce the cost of lessons, camps and shop purchases.

“D-BAT has more than 20 years of successfully fulfilling the original vision, which is that the best way to teach the game was by getting into the details of baseball and softball with each and every player and instructing them as individuals,’’ Bunosso said.

Friday, 21 September 2018 14:42

Don't Die With a Shrinking Pie!

Ken gronbachBy Ken Gronbach

KCG Direct LLC, Haddam

I remember asking a room full of chief marketing officers, in the hospitality industry, how many people were in their respective markets? No one knew. I asked them if the number of people in their markets was growing or shrinking? I got blank stares. You have to be kidding. The most important question in marketing is: How big is my market and is it getting bigger or smaller? Everything else is window dressing.

I am sure you have heard the metaphors about shrinking pie and expanding pie markets. Shrinking pie markets are death. Yes, you can work real hard at being predatory with market share, taking a bigger piece of the shrinking pie. But this almost never works and it is very difficult. Expanding pie markets on the other hand are very forgiving.

Friday, 21 September 2018 14:42

Don't Die With a Shrinking Pie!

Ken gronbachBy Ken Gronbach

KCG Direct LLC, Haddam

I remember asking a room full of chief marketing officers, in the hospitality industry, how many people were in their respective markets? No one knew. I asked them if the number of people in their markets was growing or shrinking? I got blank stares. You have to be kidding. The most important question in marketing is: How big is my market and is it getting bigger or smaller? Everything else is window dressing.

I am sure you have heard the metaphors about shrinking pie and expanding pie markets. Shrinking pie markets are death. Yes, you can work real hard at being predatory with market share, taking a bigger piece of the shrinking pie. But this almost never works and it is very difficult. Expanding pie markets on the other hand are very forgiving.

Wednesday, 29 August 2018 01:47

CBIA Launches Public Awareness Campaign

Screen Shot 2018 08 28 at 9.44.07 PM

HARTFORD: As a new campaign for governor and competing visons for Connecticut take hold, the Connecticut Business and Industry Association [CBIA] is making its voice known. The association has launched a statewide advertising campaign, focused on “raising public awareness around the issues that most impact the state’s economic future and job growth.”

According to the association “high taxes and a sluggish economy are the top concerns for Connecticut residents, and must be priorities for lawmakers and candidates for elected office.”

Dubbed “The Fix Connecticut” campaign will run into the 2019 General Assembly session and beyond. It features digital, broadcast, and print advertising.

location astoriaNEW YORK: Can New York style pizza get a slice of the New Haven and Connecticut market?

The Artichoke Basille’s Pizza, franchise which says it is “the nation’s largest and fastest growing New York pizza concept,” has signed a multi-unit franchise deal to bring its “larger than life” slices and whole pies to the greater Hartford and New Haven, Connecticut areas.

Franchisee Matthew Rusconi is looking to open the first location by year’s end and is actively scouting real estate opportunities in Hartford County, New Haven, Middletown, and Cromwell.

The Connecticut State Data Center (CTSDC) is the State’s lead agency in the U.S. Census Bureau’s State Data Center Program that makes data available locally to the public through a network of state agencies, universities, libraries, and regional and local governments.

The CTSDC, a collaboration between the University of Connecticut Libraries, the University of Connecticut Department of Geography, and the State of Connecticut Office of Policy and Management, serves as the state’s official liaison to the U.S. Census Bureau and seeks to develop a single portal for all socioeconomic data sets for the State of Connecticut and its municipalities. The CTSDC is supported by the State of Connecticut Office of Policy and Management and the University of Connecticut Libraries.

 

Link https://ctsdc.uconn.edu/

 

The Connecticut State Data Center (CTSDC) is the State’s lead agency in the U.S. Census Bureau’s State Data Center Program that makes data available locally to the public through a network of state agencies, universities, libraries, and regional and local governments.

The CTSDC, a collaboration between the University of Connecticut Libraries, the University of Connecticut Department of Geography, and the State of Connecticut Office of Policy and Management, serves as the state’s official liaison to the U.S. Census Bureau and seeks to develop a single portal for all socioeconomic data sets for the State of Connecticut and its municipalities. The CTSDC is supported by the State of Connecticut Office of Policy and Management and the University of Connecticut Libraries.

 

Link https://ctsdc.uconn.edu/

 

waybackCHESHIRE: Wayback Burgers has appointed Vya a Cincinnati, Ohio based, marketing provider to provide print production and localized marketing services for its “growing franchise organization “America’s Favorite Hometown Burger Joint.”

Wayback Burgers has opened 20 to 30 new locations annually and currently operates in 28 states with 137 locations in the U.S. and five international locations in Argentina, Brunei, Malaysia, Morocco, and Saudi Arabia.

Combining marketing resource management software and print production services, Vya will help Wayback Burgers print, fulfill, and track localized marketing materials and promotional inventory, for franchisees to execute marketing campaigns at the local level.

foxFAIRFIELD: TVEyes, Inc. has lost in the United States Court of Appeals for the Second Circuit to Fox News Network, LLC, a decision preventing the company from allowing its users to watch video clips excerpted from programming on Fox News. The company had claimed that the clips were not protected by the copyright and available under the fair use doctrine.

TVEyes records television broadcasts and creates a-searchable transcript database. Users pay for TVEyes’s and can view video clips up to ten minutes in length which contain their search terms. TVEyes’s also allows users to download the videos, and even email the clips.

The District Court for the Southern District of New York held that the search and view service was fair use but enabling clients to download and email videos was a violation.

Pirie Laura PirieBy Laura Pirie, Pirie Associates Architects

Storytelling is one of the most powerful tools we use at Pirie Associates to create environments for our clients. This is true for projects that range from retail fit-outs to university buildings to city and community planning projects. In fact, the greater the number of stakeholders, the more critical storytelling is.

Most people think of architects as designers of form, and that’s true, we are. In fact on a typical project, 75% of our time is spent on developing the form. However, there is an essential 25% that can make an ordinary project extraordinary.

Imagine that before any form is crafted, the most important 25% of the effort is expended eliciting and defining intentions: our client’s intentions. Why do this? Because environments are woefully underutilized if they only look beautiful and function appropriately.

Page 1 of 14