Business New Haven

Business New Haven

Screen Shot 2018 02 16 at 3.27.29 PMEAST HARTFORD: The Connecticut Small Business Development Center [CTSBDC] has launched its revamped website, it what is says is “a fresh, uncluttered design with enhanced content focused on demonstrating CTSBDC’s mission to help Connecticut’s small business owners and entrepreneurs start and grow their businesses.”

Website visitors now have 3 options to sign up for business advising based on their business needs: (1) new to business, (2) existing businesses, or (3) individuals who just need help registering their business with the State of Connecticut.

The site also includes 20 free, online courses in the topics in accounting/finance, HR, legal, management, marketing, and start-up. Two of the courses are available in Spanish.

Mark OBrienSOUTH WINDSOR: O’Brien Communications Group [OCG], a B2B brand-management and marketing-communication firm, signed Finys of Troy, MI, a provider of software and services to the property/casualty insurance industry, to a full-service engagement.

OCG will provide to Finys strategic consultation and planning for all of its brand-positioning and marketing efforts; all requisite creative and program-development activities; and all tactical program implementation and execution activities.

Wednesday, 31 January 2018 15:09

Concrete Sellers Seek To Cement Message

concrete truckWETHERSFIELD: Connecticut Ready Mixed Concrete Association’s [CRMCA] Build with Strength Committee, announced that the CRMCA will be marketing a comprehensive “Build With Strength” campaign to the Connecticut construction market. The campaign will be targeted to the Connecticut architecture, design and engineering communities to promote the versatile uses of concrete in construction.

goatyoga1HARTFORD: An announcement of winter promotion by the Hartford Yard Goats minor league baseball team is bringing the team national attention. Taking advantage of its name, the team promises to take a special of the “goat yoga” event. The controversial but fun Yoga mania will take place at the teams Dunkin’ Donuts Park on January 20 and then again on February 20. Don’t worry about the weather the yoga will take place in the indoors batting cage area.

The event will cost adults $40 to participate, the goats will come from Aussakita Acres Farm in Manchester. Contact the team before going, the January session is already sold out.

Wednesday, 17 January 2018 02:04

Five Connecticut Radio Stations Sold

1029thewhaleHARTFORD Red Wolf Broadcasting of Ledyard has purchased five Connecticut radio stations from Connoisseur Media of Westport.

The stations include WDRC-AM, WDRCFM, Hartford, WSNG, Torrington, WMMW, Meriden, and MOD 102 [W272DO] New Haven. Under a Local Marketing Agreement, Red Wolf will take over operations of the stations immediately prior to FCC approval and closing of the sale.

Red Wolf is owned by Connecticut broadcaster John Fuller, who also owns WBMW 106.5 FM [Ledyard, CT], WWRX 107.7 FM [Pawcatuck, CT], WJJF 94.9 [Montauk, NY], WMRQ 104.1 [Waterbury, CT] and WSKP 1180 [Hope Valley, RI], WSPR [Springfield], WMRQ [ Hartford], WKKB [ Middletown RI], WNTY {Southington].

Friday, 22 December 2017 14:59

Boutique Agency Snags Global Brand

enslein
Enslein: "Out of box thinking."

Stamford: Sublime Communications has been named the marketing and advertising Agency of Record for Eureka®, the Floorcare brand,w hcih says it is “the world’s leading home cleaning appliance manufacturer”

Nicole Enslein, the CEO and Founder of Sublime, said, “we have big plans for Eureka and we've already started to implement multiple elements of an integrated marketing program that will bring well-deserved attention and awareness to this classic brand." Enslein added. "I knew our concepts would have the immediate impact needed. We started by launching a new microsite for the FloorRover."

subwaysandwichesMILFORD: Eight months after appointing Karlin Linhardt as Subway's North American senior marketing vice president, , the company has made an about face.

Linhardt a former McDonalds [NYSE: MCD]marketing executive came to the company in April from the consulting firm Acenture [NYSE: ACN] to help lead a sales turnaround. Karlin reportedly tendered his resignation amid what some describe as an “uprising” among franchises of his marketing plans, emphasizing discounting.

Tuesday, 19 December 2017 18:15

New Global Brand Man At Subway

poperingMILFORD: In the face of upheaval in the marketing department at Subway which has led to the resignation of its Vice President of North American Marketing Karlin Linard [see marketing man exitsmarketing man exits] marketing exec exits] Subway restaurants announced the hiring of Len Van Popering as vice president of global brand management and innovation.

Van Popering will work on the company’s changes with food innovation, brand positioning, visual identity and channel development.

Van Popering comes to subway from a similar position at Arby's Restaurant Group, and as chief marketing officer at Logan's Roadhouse.

Puzycki Allison CESMIDDLETON: Allison Puzycki has joined Consulting Engineering Services (CES). Puzycki is a graduate of Johnson & Wales University and has a bachelor’s degree in Marketing Communications and more than ten years of marketing experience. Most recently, she served as director of marketing for Svigals + Partners, an architecture and art firm in New Haven. 

Puzycki enters the role of director of marketing ready to advance the consulting engineering services brand, cultivate the firm’s next phase of growth and expand their existing network of relationships.

“We are thrilled to have Allison join our team at a pivotal time for the firm,” said Michael Walsh, CES president.

The brands TB2WILTON: Federici Brands is relocating its headquarters into 10,451to 15 River Road.

Federici Brand is the creators of the “Time Bomb” age defying skin care products and “Color Wow” winner of Allure’s best of Beauty and Women’s Wear Daily Product of the Year.

Chris O’Hara, senior vice president of Coldwell Banker Commercial NRT Inc., represented Tenet Partners on the long-term sublease to FB

Tenant Partners is consolidating several locations and relocating to a new corporate headquarters in Norwalk to better service its clients.

Tenet Partners is a brand and marketing consultant group that “grows businesses and revenues with newer principles focusing on the center of business strategy. “

The property is owned and managed by Kimco Realty.

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