Publisher Mitchell Young announced, that the company is also launching targeted content channels for the Business to Business market, featuring Connecticut wide content and distribution. The first prototype mas, a content channel for Connecticut’s Marketing, Advertising, and Sales industry was launched January 19.
CONNTACT.COM business website will be re-launched as Connecticut's Business Address
The CT Real Estate and Construction Channel E-newsletter prototype is launching at the end of January. All channels will incorporate a "Social Community" and external contributions in addition to reporting and writing by SWM reporters and feature writers.
Publisher Young: "Creating digital content channel audiences and building a social community will be a significant long-term challenge, but then again it should be fun."
"Currently the digital business coverage I see is boring and mostly aggregated content. Many regional Business Journals seem to be running a placeholder or a wrapper for digital ads," explained Young, adding, "can we do better, we'll find out, but as you can see, we'll be channeling Millennials, so whatever."