matt cyr

BOSTON & FARMINGTON:  The digital agency Primacy has hired Matt Cyr  as VP, Strategic Practices and lead for the agency’s higher education practice. Cyr will help account teams “provide strategic consulting, grow and deepen relationships” with Primacy’s existing education client base, and work with the business development team on prospective client activities within the industry.

FinalSaluteLogo5SUFFIELD:  Windsor Marketing Group (WMG) has announced the goal of hiring at least 12 military veterans in the upcoming year. 

In announcing the program, CEO Kevin Armata said “Veterans sacrifice some of the best years of their lives in service to our country and protecting our freedoms, yet it is no secret that many have had trouble finding employment as they make the transition back to the civilian workforce.” 

WMG has 185 employees and recently added 250,000 square feet to its facilities. 

tisonNORWALK: The Maritime Aquarium appointed Tina Tison Director of Marketing. Tison joins The Maritime Aquarium from Media Storm of Norwalk, where she served as a Managing Director for 10 years. Tison served as the senior executive on top brands including FX, Food Network and ABC Family and led integrated consumer marketing.

The Maritime Aquarium is  Connecticut’s second-largest family attraction; an aquarium rated by TripAdvisor.com reviewers as one of the Top 20 aquariums in the U.S. and No. 1 in New England.  Previously, Tison held VP titles at both Grey Worldwide and Young & Rubicam in New York. She worked with top CPG brands, including P&G, Kraft, Campbell’s Soup and ConAgra Foods

cox 15MOHEGAN: Amber Cox was named the vice president of the WNBA’s Connecticut Sun and the National Lacrosse League’s New England Black Wolves. Cox will manage operation of both teams.

Cox comes over from the Houston Dynamo (MLS), where she had been the chief marketing officer since Jan. 2015. She previously worked as the associate commissioner of women’s basketball for the Big East, and spent nine seasons in the Phoenix Mercury’s front office.

tremaine

WESTERLY, RI: Kelley Tremaine, 48, former Advertising Director for the New Haven Register, Niche Products at the Hartford Courant, among other senior Connecticut media,  has been appointed associate publisher of The Westerly Sun, the Mystic River Press and the South County Press.

Elliot White, president of the Sun Media Group, is also publisher of the Meriden Record Journal and appointed Tremaine, who will head the advertising operations and report to Shawn Palmer, senior vice president and chief revenue officer.

 

eri gaulinBROOKFIELD: Indian Motorcycles are among the most storied bikes in America, originally manufactured in Springfield, Mass., home of the Indian motorcycle museum.
The Indian brand and its sister brand Victory are both owned by Polaris [NYSE: PII] in Medina, Minnesota.

HARTFORD:  Robert Kuss of Cheshire has pleaded guilty to mail fraud charges for scamming the Post Office out of  $750,000. Kuss used phony documents to show that he paid for mailings online for his Creative Marketing Group mailing company. Kuss sent more than 3.2 million pieces of mail within a two year period beginning in 2014 without payment.

DELIVERY

NEWARK, NJ: The privately held DeliveryCircle is expanding to service Hartford, Stamford, and Windsor, Connecticut and Atlanta Georgia.
“We are thrilled to offer affordable same-day delivery options in four new cities,” said Vijaya Rao, CEO, DeliveryCircle. “

capalboMANCHESTER: Angelina Capalbo has joined the Axis901 co-working space as its new community manager. The Town of Manchester brought in Capalbo to oversee marketing, promotions, and day-to-day operations of the three-year-old shared workspace and startup incubator.
Capalbo is a veteran of the Connecticut entrepreneurial scene having founded two startup networking initiatives — Startup Hartford and CT Startup Trail. Capalbo currently serves as the director of CT Innovation Nights and publishes an online family event guide called MomfordCounty.com for moms in greater Hartford.

woodsNEW HAVEN: Edward L. Woods has been named vice president of sales for Digital First Media in Connecticut, including its web and print publications.
Woods was president and publisher of DFM’s New England newspaper division and has held three other executive-level positions for the Denver-based national newspaper chain between 2002 and 2014. He also worked as advertising director for Gannett’s USA Today Network.

gaineyHow is your 2017 strategic marketing plan shaping up? Whether it’s your first time planning or you’re a seasoned marketing pro, crafting strategies for marketing is becoming more and more challenging given the ever-increasing choice of devices, platforms and channels to reach audiences on.  As you gear up for 2017, here are five key things to make sure you’re considering as part of your marketing plan arsenal.

Maximizing Data Collection & Analysis

As the amount of data available in the world continues to accumulate and grow, the opportunity to collect relevant information and use it for smarter, more effective and better marketing is also rising. Think about all the places you have been collecting data or can access and leverage data to make smarter marketing decisions.  From your existing customer data and insights to things like website analytics and social listening, there are probably a variety of untapped outlets you could be better leveraging to get smarter about your audience and relevantly engage with them.

Amy Kao beauty queen

FALLS CHURCH VA: HubShout, LLC, announced the winner of the company’s Fall 2016 Digital Marketing Scholarship. The white label SEO agency awards a $1,000 scholarship to students who have completed at least one year of post-secondary education, have maintained a minimum 3.0 GPA, and have demonstrated passion for the digital marketing field.

Amy Kao is a proven performer and self-marketer, an MBA candidate at the Yale School of Management, class of 2017 and now the 11th recipient of the Hubscout’s biannual scholarship.

blois patrickDARIEN: Noble House Creative Group, is partnering with Valpak Connecticut, “to bring marketing and advertising jobs back to Connecticut.”

The partnership will handle production of Valpak Connecticut’s digital and print advertising previously managed out of state.

“Digital media has been outsourced from Connecticut to West Coast companies and elsewhere for nearly a decade now, who then outsourced the work abroad,” said Patrick Blois, Owner of Valpak Connecticut, serving Hartford and The Shoreline.The partnership said it expects to “create jobs for Connecticut based graphic designers, web developers, copywriters and editors, videographers, and social media managers, bringing opportunity to home-grown talent. “

soccerHARTFORD: Two local entrepreneurs are trying to buck the odds to bring a National Premier Soccer League expansion team that will compete in the Northeast region’s Atlantic Conference.

The league has agreed, but now Aaron Sarwar and Hami Kara have to find a home for the team to play. Kara was a goalkeeper and captain of the University of Pittsburgh soccer team and now an underwriter for The Hartford. Sarwar is an Air National Guard Airman based out of Bradley, an entrepreneur with a Subway franchise in Putnam, owner of the Shish Keba House of Afghanistan Restaurant in West Harford, and a partner in Bareskin Laser also in West Hartford.

ann duke headshot 1478108524 1137 1SOUTH WINDSOR: The Residence at South Windsor Farms an independent and assisted living with Memory Care options for local seniors named named Ann Duke as its new Sales and Marketing Director. Duke received a BA Degree in Sociology from the University of Massachusetts and has had nearly thirty years of sales experience within the elder care industry.

park new haven lot logoNEW HAVEN:  The City of New Haven’s Park Haven manages more than 8,000 public parking spots and 7 garages and a variety of surface facilities in Downtown New Haven. To facilitate an easier parking experience Park New Haven is adding valet parking. The new service will be located on College Street near the Crown Street Garage and Shubert Theater, in the heart of the Downtown entertainment and restaurant district. Operating Thursday, Friday, and Saturday nights from 5:30 PM to Midnight, the new valet stand will make a perfect addition to your next trip into New Haven’s vibrate downtown for dining, shopping, or just a night out on the town.

handsome danNEW HAVEN: Yale University Athletics has a new Bulldog mascot.  Handsome Dan XVIII is an Olde English Bulldogge.
The Olde English Bulldogge was born on Sept. 23, 2016, and is a true New Englander, coming from a breeder in Maine. He was part of a litter that included a brother and five sisters.
Yale athletics  said “we conducted a national search for the next mascot after the passing of Sherman (Handsome Dan XVII).”



iStock 000005052572SmallFAIRFIELD: Fairfield University is sending out props on it own new, multi-platform marketing campaign, claiming its new campaign “has had an impressive impact to date, with increased responses on social media platforms, and increased turnout at information sessions for the University’s graduate and professional programs.”

New Haven based marketing and advertising agency, The Silverman Group, helped devise the plans for the University’s Communications’ group and expand the University marketing strategy across an array of media platforms. A release from the University said the marketing campaign is primarily running within Connecticut because the majority of graduate students come from within a thirty minute/mile radius. Hopefully they don’t travel during Fairfield County’s rush hours.

dogsST. LOUIS: Wilton based Blue Buffalo Co. and competitor Nestle Purina PetCare have settled legal action between them. Each company accused the other of false advertising. The companies did not release details of their settlement. Blue Buffalo isn’t done litigating however, saying it will “continue against third-party suppliers of ingredients.”

Purina found fault with Blue Buffalo’s advertising of “natural ingredients” in its pet food, claiming in a 2014 lawsuit that its tests found “chicken byproducts” in Blue Buffalo dog food. Blue filed a countersuit claiming Purina was advertising falsely and engaging in unfair competition.

 

mas bluew peope

Publishing Company’s Move Into Digital Publishing to Include Targeted Content
Business New Haven and New Haven magazine publisher Second Wind Media Ltd., is launching MAS: a Connecticut wide, Marketing, Advertising and Sales content channel. According to Editor and Publisher Mitchell Young, the digital effort will include an email newsletter, a webzine and social media.

all americanNEW BRITAIN: The website homesnacks.net, an ‘infotainment’ website named New Britain one of the “worst places to live in Connecticut.” The website claimed that there was a one in thirty three chance of being victimized by crime in a year’s residency. And added the city ranks in the bottom for income levels, people out of work and schools.

Recently ranked an All-America City designation, the Chamber is seeking a new slogan without the “blue collar,”  Hard Hittin’ theme.

Joined in the bottom ten of places to live in Connecticut: Windham at No. 10, Derby 9, Meriden 8, New Britain. 7. New Haven 6 followed by Bridgeport, Hartford, New London, Waterbury and Willimantic. 

Perhaps not to form, New Haven is experiencing a housing boom with tens of millions of new investment to serve residents streaming into the city to ostensibly “live there.”

tee shirt noLocal Business Cited For Consumer Failures

Seymour-based t-shirt printing company The Nerd Cave LLC, has recently been subjected to a BBB investigation of its business practices. The investigation was prompted by the slew of negative consumer complaints received about the company, many of which were never acknowledged or resolved by The Nerd Cave. Complaints alleged that online orders made for screen printing and other products were accepted and credit cards were charged, but goods were never received. 

Alyssa Cianciosi Photo Rachel Edwards Photo Kristin Forbes Photo

Cianciosi

Edwards Forbes

Mintz + Hoke has added three new hires to its Avon based company, in media, account management and digital production.

Alyssa Cianciosi is the agency’s newest account executive. She previously worked as an account coordinator with Avid Marketing Group in Rocky Hill. 

Rachel Edwards is the agency’s newest developer. She previously worked with Life Publications, The Computer Company, and ZAG Interactive. 

Kristen Forbes is the agency’s newest media assistant. She previously worked at Organic Inc., in New York, Sense Advertising and Marketing in London and iHeartMedia in Hartford. 

saatvaThe owners of Saatva, a Westport based online luxury mattress company, are probably sleeping well these days. Their company has landed as the fastest growing Connecticut company on Inc. Magazine’s Inc. 5000 list.

Sales skyrocketed to $76 million last year from only $2 million in 2011, but apparently the staff  doesn’t spend too much time napping – 2016 sales are expected to more than double.

wilforkWestern Massachusetts based Big Y Supermarkets is celebrating its 80th anniversary. Still a family owned business by the founding D’Amour family, the company has thirteen supermarkets in Connecticut and has just purchased eight stores in the Eastern Massachusetts market. The new stores were available to Big Y as the result of a spinoff of some Hannaford Supermarkets after that chains purchase by Stop and Shop, bringing Big Y to 69 stores in Connecticut and Massachusetts.

Big Y heavily promotes its use of locally sourced foods, in-store bakery and its own private brands and until this Spring, for spearheading the use of NuVAL, a nutritional rating system. The system was developed by “healthy eating” advocate and New Haven Register columnist Dr. David Katz.

corsairBoston: Proverb has completed branding and marketing assignments for the Corsair Apartments, one of New Haven’s newest additions to the luxury apartment segment. According to Proverb’s Managing Director, Daren Bascome, Proverb worked in collaboration with long-time clients Bozzuto Management Company and Post Road Development, and was tasked with creating brand platforms for Corsair Apartments, built on the site of former manufacturing facility [and former home to Starr Distributors] noted for producing the 6-foot long propellers used for the F4U ‘Corsair’, a WW II fighter aircraft for which the apartments take their name. Corsair is located in the East Rock area of New Haven. Proverb developed strategic positioning, brand identity, marketing collateral, environmental design, and websites for the property. Billings for the assignment were not revealed.

Sam Gault 1 1Westport: Sam Gault is the fifth generation leader of the oldest business in Westport at 153 and he is embracing change. With 150 employees, the company has a development arm Saugatuck Center Development, and Gault Energy and Stone and now a new name, Gault Family Companies, with three divisions Energy Home Solutions, Stone & Landscape Supplies and Properties & Development.

The company had help for its rebranding and logo from Westport’s The Visual Brand. 

 

colianna rosenfeld cronin
Colianna

Rosenfeld

Glastonbury:  Cronin and Company, LLC, has bulked up its staff this summer with four new hires.

Michael Colianna of West Haven, joined the agency’s interactive team as a Web Developer. He previously worked for DrinkCaffeine in Madison. Colianna attended Southern Connecticut State University.

Melissa Kiamie of Manchester joined the agency’s public relations team as an Account Coordinator. She previously served as a public relations intern. Kiamie is a recent graduate from the University of Rhode Island where she earned her bachelor’s in public relations as well as textile merchandising, science and design.

Black Romper with long sleevesBranford: Zuri is a new fashion based company and online website that hopes to provide “on-location hair and makeup for weddings and special events and personal styling for both women and men.”

Jenna Poitras, Zuri’s creator, brings both her 11 years of experience in the beauty industry and fashion blogging to launch a company that she says  “will cater to audiences who crave fashion, beauty, and health as a lifestyle choice.”

Zuri’s concept, she adds, is “Empowering Women to live life beautifully and to be confident and to feel beautiful inside and out.”

Zuri will provide “hand selected boutique shopping and on trend styles that women around the world can identify with,” as well as its own line own line of lip glosses, lipsticks and lip plumpers.” For more information visit www.zuri.lif

hm fashionsMeriden: Swedish clothing retailer H & M, famous for offering urban chic apparel at affordable prices, will open a ninth Connecticut location at Meriden’s Westfield Mall.  ”We are thrilled to be opening our ninth location in Connecticut,” said U.S. President of H&M, Daniel Kulle. ”The state has been very welcoming to us and we are excited to create more employment opportunities with our expansion there.”

Hartford: According to the latest CT Economic Digest, a report released by the CT Labor Department and the CT Department of Economic and Community Development, jobs in the state’s “professional and business services” area grew by 1.1% since last year. 

retro radio 827438Greenwich:  TownSquare Media (TSQ) released its second quarter results for 2016 showing a 2.1% increase in net revenue. The company owns and operates dozens of radio stations across the country including Connecticut’s classic rock station i95, country station Kicks 105.5, and Sports Radio 940, all out of Danbury.

Eco-friendly facility moves company to zero waste goal

Suffield:  Windsor Marketing Group (WMG), a producer of in-store marketing solutions for the major retailers, has completed a 120,000-square-foot expansion of its headquarters.

The company says that its expansion has incorporated environmentally friendly elements to its building and production systems. 

T5 lighting with LED lighting in key manufacturing areas reduce electricity usage and are longer lasting than conventional lighting elements. Time-sensitive heating and cooling systems that automatically heat and cool the facility on demand only.

A carbon filtration system that completely replaces air six times per hour, resulting in optimal air quality.

Pallets are made of recycled plastic, making them more durable than disposable wood pallets.

Shop RiteMilford: Shoprite is now offering customers complimentary health and wellness advice, counseling and meal planning at its Milford store, provided by a new in-store retail dietitian Kristen Martin, RD, CSG, CD-N.

“We’re extremely excited to have Kristen joining us at the ShopRite of Milford as a retail dietitian,” says Harry Garafalo, whose family also operates ShopRite stores in East Haven, Stratford, West Haven and Hamden. Adding, “we’re confident that she will have a very positive impact on our local community, as well as our ShopRite team.”

Ms. Martin studied Nutritional Sciences as an undergraduate at the University of Connecticut and is working toward her Masters of Public Health degree from the University of Massachusetts, Amherst. 

 A schedule of Ms. Martin’s upcoming activities can be found on ShopRite.com under “Health Events” http://www.shoprite.com/wp-content/uploads/2016/06/Milford-CT-July-2016.pdf .

 As part of ShopRite’s Retail Dietitian team, Ms. Martin is one of more than approximately 120 Registered Dietitians who service ShopRite customers in New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland. 

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