July 23, 2018
newhavensky

New Haven Today, But Tomorrow – Two Views

The streets of the City of New Haven are well packed with young people and even suburbanites for the first time in decades. Apartment rehabs and new complexes have sprung up across the Elm City. The numbers are real and big,…
July 19, 2018
trifecta

Non-Profit Water Company Makes “Venture” Investment In Indoor Farming…

MERIDEN, NEW HAVEN: The South Central Connecticut Regional Water Authority (RWA) announced a $500,000 investment in Meriden-based Trifecta Ecosystems. The RWA said the investment will “bring innovative, sustainable farming…
July 20, 2018
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Road Show On Federal Funding of Tech - Coming To New Haven

NEW HAVEN: The SBIR Road Tour is coming to New Haven on Tuesday, August 21, to convey the "nondilutive technology funding opportunity" provided through the Small Business Innovation Research (SBIR) and Small Business…
July 23, 2018
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Connecticut Disses Eversource New Offer and Resubmits Original Merger to…

CLINTON: The Connecticut Water Service [Nasdaq: CTWS] is moving forward with their merger plans with its cross-country transaction with the San Jose Water Company [NYSE: SWJ] as its rejects Eversource’s [NYSE: EV] most…
June 20, 2018
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New Haven Biotech Inks $150 Million Cash Now - Deal

NEW HAVEN: Biohaven Pharmaceutical Holding Company Ltd. [NYSE: BHVN] based in the city’s downtown has just shown the wisdom of its licensing and developing programs. Royalty Pharma a New York based bioscience investment firm…
June 20, 2018
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Report: Greater New Haven Real Estate Showing Some Big Moves

NEW HAVEN: A detailed real estate report by the real estate firm Colliers International shows that new developments in the recently ended 1st Quarter combined to produce a positive outcome for New Haven’s office market.…

People's Buying Farmington Bank

Jun 19, 2018
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BRIDGEPORT: People's United Financial, Inc. [NASDAQ:PBCT], the holding company for People's United Bank, N.A., is acquiring…

Connecticut Water To Move Forward With Cross Country Merger

Jun 19, 2018
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CLINTON: Connecticut Water Service, Inc. [NASDAQ: CTWS] has rejected Eversource’s [NYSE: EV] offer and said it has received…

Eversource Not Ready To Lay Down On Connecticut Water Takeover Proposal

Jun 20, 2018
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HARTFORD: In spite of the announcement by Connecticut Water Services [Nasdaq: CTWS] that it is going ahead with its merger…

Alexion Hopes To Leverage “Complement” Experience Makes VC Style Investment In Start Up Biotech

Jun 19, 2018
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By Mitchell Young NEW HAVEN, AMSTERDAM: Alexion Pharmaceuticals, Inc. [NYSE: ALXN] has taken another, albeit small step to…

Water War Words Coming To A Boil

Jun 06, 2018
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By Mitchell Young CLINTON: The water war over the purchase of Connecticut Water Service [Nasdaq: CTWS] is heating up and the…

CBIA and Manufacturing Consultant CONNSTEP – Forge Partnership

Jun 07, 2018
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HARTFORD: The Connecticut Business & Industry Association and CONNSTEP, a non-profit business consulting firm that…

Connecticut Water Board Backs Up, To Solicit New Bids for the Company

May 31, 2018
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Connecticut Water Board Chair, Carol Wallace: Board Opens Bids for Company. CLINTON: After weeks of refusing to address a…

Offshore Wind Set To Power New London’s Deepwater Port

May 30, 2018
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By Mitchell Young NEW LONDON: Connecticut will be making a $15 million investment at the Connecticut State Pier in New…

Feds Giving The Go Ahead For East Windsor Casino – MGM Says Still In the Fight

Jun 01, 2018
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EAST WINDSOR: Federal officials are giving the go ahead for Connecticut’s Mashantucket and Mohegan Tribes for a jointly…

UI Parent Avantgrid and Wind Power Set To Take Off With Massachusetts Selection

May 24, 2018
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By Mitchell Young BOSTON, MA, PROVIDENCE, RI, ORANGE: United Illuminating parent company Avangrid [NYSE AGR] based in Orange…

Health

Medical Practice Consultants Relocate to Shelton

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SHELTON: U.S. Vascular Management Group of Trumbull has leased 8,600 SF of premier office space at International Place, 6 Research Drive in Shelton.…

Quinnipiac Appoints Dean of Nursing School

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NORTH HAVEN : Lisa G. O’Connor of East Haddam has been appointed Dean, of the School of Nursing at Quinnipiac University, O’Connor had been associate…

Hartford HealthCare To Acquire Bridgeport’s St. Vincent's Medical Center

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BRIDGEPORT: St. Vincent’s Medical Center in Bridgeport and its parent Ascension Health have signed a non-binding letter of intent with Hartford…

Anti-Marijuana Organization Cites Potential Costs to Legalization

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HARTFORD: While Advocates for legalization of recreational use of Marijuana in Connecticut cite economic benefit to the state an anti-legalization…

Advocates for marijuana sales point to big economic boost

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By: Keith M. Phaneuf |ctmirror.org Advocates for legalizing recreational marijuana use in Connecticut — and taxing its sales — are hoping a holistic,…

Breaking down this year’s Access Health CT open enrollment

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By: MACKENZIE RIGG | ctmirror.org In all, 114,134 residents enrolled in private health insurance through the state’s health insurance exchange,…

Wallingford Medical Device Company Launches Product To Control Internal…

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WALINGFORD: Z-Medica, LLC, a developer of hemostatic devices, announced that QuikClot Control+® approved by the FDA in June of 2017 is now…

Children's Hospital Invests In Mass. Biotech

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HARTFORD: Connecticut Children's Medical Center has made an investment in a small Massachusetts based biotech company Biostage, Inc. [OTCQB:…

State Seeks More Medical Marijuana Sellers

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HARTFORD: US Attorney General Jeff Sessions may be trying to arrest the increase in marijuana sales in states across the country, but Connecticut is…

Chester Retirement Community Sold

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CHESTER: Chester Village West set on 55 acres with 105 cottages and apartments was purchased by Masonicare, based in Wallingford, the state’s largest…

Technology

Stamford Creates An “Innovation Playground” For Start-Up And Large…

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By Thomas Madden, AICP, Director of Economic Development, Stamford Stamford is preparing to be the city of tomorrow through a repeating $2 million…

Imaging Company Purchases Headquarters Building

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STRATFORD: Kubtec Digital X-Ray has purchased a freestanding building at 111 Research Drive for $1.045 million. The building, on 0.67 acre,…

Road Show On Federal Funding of Tech - Coming To New Haven

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NEW HAVEN: The SBIR Road Tour is coming to New Haven on Tuesday, August 21, to convey the "nondilutive technology funding opportunity" provided…

Non-Profit Water Company Makes “Venture” Investment In Indoor Farming…

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MERIDEN, NEW HAVEN: The South Central Connecticut Regional Water Authority (RWA) announced a $500,000 investment in Meriden-based Trifecta…

Legacy AV Company Shows Its Stuff With New Headquarters

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NORTH HAVEN: HB Communications, founded in 1946 is an audiovisual communication solutions company, has opened the doors to its newly renovated…

Tech Firm Relocates To Shelton Office Building

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SHELTON, Dark Field Technologies has relocated their headquarters from Orange to Shelton, according to Jon Angel, president of Angel Commercial,…

New Haven Architects’ Design One of Six Selected for review for uberAIR…

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NEW HAVEN, LOS ANGELES: New Haven based Pickard Chilton working with Arup, Corgan, and The Beck Group was selected as one of six leading architecture…

Connecticut Innovations Funds 43 Companies in Final 2017 Quarter

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ROCKY HILL: Connecticut Innovations (CI), Connecticut’s venture capital arm and what they say is the “leading source of financing and ongoing support…

Fox Network Prevails Against Fairfield Video Search Company In Court

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FAIRFIELD: TVEyes, Inc. has lost in the United States Court of Appeals for the Second Circuit to Fox News Network, LLC, a decision preventing the…

OPINION: How Connecticut became the least likely innovation hub in the U.S.

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By Matthew McCooe, Connecticut Innovations Think back to where Connecticut was 20 years ago. A National Hockey League franchise had just left the…

Real Estate & Construction

Greater Hartford Office Report Mixed Bag As City Gains – Suburbs Suffer

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HARTFORD: Cushman and Wakefield’s Hartford Office released its Qtr 2 real Esate review for the Hartford Office Market. While the report points to a…

East Hampton Takes Step In Preserving And Protecting Historic Village…

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By Town of East Hampton EAST HAMPTON: In June the town council took an important first step in preserving and protecting its historic Village Center…

Putnam’s Economic Development Thinks Regional with Quinebaug Regional…

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The Y is Q's First Tenant By Putnam Economic Development PUTNAM: n the true spirit of community, the Quinebaug Regional Technology Park (The Q) is a…

West Hartford Transit Development Completed

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WEST HARTFORD: What developers ae calling “a pioneering mixed-use community,” located next to the new CTFastrak “rapid transit stop,” 616 New Park…

Apartment Building Next To SCSU Sold

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HAMDEN: An $8.7 million price tag was made for a 30 unit [130 bed] Hamden apartment building adjacent to Southern Connecticut State University…

Winstanley Investment In Distribution Facility To Exceed $100 Million

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MANCHESTER: Winstanley Enterprises, LLC of Concord, MA has acquired the two million square J.C. Penney distribution warehouse facility located at…

Stamford Creates An “Innovation Playground” For Start-Up And Large…

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By Thomas Madden, AICP, Director of Economic Development, Stamford Stamford is preparing to be the city of tomorrow through a repeating $2 million…

Imaging Company Purchases Headquarters Building

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STRATFORD: Kubtec Digital X-Ray has purchased a freestanding building at 111 Research Drive for $1.045 million. The building, on 0.67 acre,…

Casino Area Hotel Reflagged and Sold

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UNCASVILLE: Fairfield Inn & Suites Uncasville, a recently renovated four-story 105-room hotel located off I-395 has been sold for $11.05 million.…

The “Greatest Small City” Is Undervalued According to Financial Website

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NEW YORK: Smartassets.com the financial resources website says “whether you’re a first-time homebuyer or a grizzled veteran of the home-buying…

Government

New Haven Today, But Tomorrow – Two Views

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The streets of the City of New Haven are well packed with young people and even suburbanites for the first time in decades. Apartment rehabs and new…

The Collapse of New Haven

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By Joel Schiavone Enjoy your summer. This is the lull before the storm. Campaigning begins in earnest for state and local elections which will…

Mr. Smith Wants to Go to Hartford

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OPINION: By Mitchell Young Or does he? Webster Bank Chairman and former CEO James Smith said on April 6 he wants to be Connecticut’s next Governor,…

Joel Schiavone: New Haven What Road To Where

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Joel Schiavone in New Haven magazine's first profile in 2007, on the Chaple Street that he layed the foundation for. Perhaps more than any single…

90's Era New Haven Developer Bob Mathews Indicted For EB 5 Visa "Scheme"…

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The estate of former New Haven Developer Bob Mathews, now under federal indictment. The home was priced for auction at $26.5 million, but has been…

Bridgeport Concert Venue Design Revealed

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BRIDGEPORT: Torpedoes or lawsuits be dammed that is the plan of Bridgeport’s Mayor Joe Ganim, and concert amphitheater developers Howard Saffan and…

CT Lawmakers Explore Sports Betting Ahead of SCOTUS Decision

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By: Keith M. Phaneuf and Clarice Silber ctmirror.org HARTFORD: House Democratic leaders are preparing to enact legislation this spring to launch…

Anti-Marijuana Organization Cites Potential Costs to Legalization

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HARTFORD: While Advocates for legalization of recreational use of Marijuana in Connecticut cite economic benefit to the state an anti-legalization…

 The market is full of trendy terms — Big Data, the Internet of Things, Digital Natives, Globalization, Social Media — that attempt to describe the complex technological and social changes that the world is undergoing. However, there is a danger in reducing complex social dynamics down to a few catchy buzzwords — trendy terms can act as intellectual shortcuts that fool people into thinking they understand what they really don’t.

Yes, everyone knows change is coming. And everyone can see it happening around them. But in the next 20 years, so much change is going to happen so quickly that large portions of the populace are going to have a difficult time keeping up.
And it won’t just be individuals. Underestimating the speed and impact of these changes will be the downfall of many companies large and small in the coming years. In a world of constant disruption and uncertainty, however, marketers who truly understand the key forces behind these changes will be in a better position to adapt and survive.

Looking ahead, there are several horizon-level revolutions that everyone in marketing should be aware of, because they are about to be felt with a force that is difficult to overstate.

Revolution No. 1: The End of the Information Age

 

Many people think we are still in the Information Age, but the truth is that we are leaving the Information Age behind and entering a new stage of human development fueled by global inter-connectedness and rapidly improving technologies of all kinds. The exponential growth and convergence of so many new technologies — combined with a growing population of tech- and media-savvy consumers — will usher in a revolutionary era of social change, the likes of which humanity has never seen before. Ever. In the future, companies will need to find ways to protect themselves from the inevitable disruptions that such changes will bring, while simultaneously recognizing the advantages and opportunities.

 

 

 

Revolution No. 2: Shift From Institutional to Individual

 

One of the biggest power shifts of the 20th century was the shift from institutional power to individual power, and that isn’t going to stop. The Internet empowered individuals to communicate with anyone in the world, and now populations armed with nothing but cell phones are bringing down entire governments. Furthermore, institutions in all areas of life — education, health care, religion, media, business — are being forced to change simply because people now have more ability than ever to organize, mobilize, innovate, disrupt and demand.
Brands, too, have gone from being purely institutional inventions to personal expressions of almost any kind.

 

For businesses, continuing empowerment of individual customers means that the dynamics of the business/customer relationship are evolving. Customers will continue to demand more transparency, integrity and responsiveness from those they choose to do business with — and companies will have little choice but to comply. Smart businesses will initiate the inevitable rather than wait to be pushed.

 

 

 

Revolution No. 3: Artificial Intelligence Becomes Less…Artificial

 

Creativity and imagination are often thought of as the one realm that computers can never conquer, because the inner workings of the mind are what make humans unique. But it is already possible to control a computer with our thoughts alone, and commercials for IBM’s Watson computer are now touting its ability to generate new ideas — helping chefs develop original new recipes, for instance —using data to spark creative inspiration.

 

As artificial intelligence continues to evolve and improve — powered by the combination of Big Data, the Internet of Things, and always-connected devices tied to people’s location and activities (e.g., the Apple Watch) — it will begin to behave more and more like a giant alternative brain, one that rivals and surpasses humans in many ways.

 

Machines already do most jobs that involve repetitive motion. When machines start replacing people who use their imagination for a living — writers, designers, architects, engineers, teachers, etc. — they won’t just be taking better jobs, they’ll be challenging what it means to be human.
This shift will create a great deal of psychological stress for people with actual brains, generating a massive need for goods and services that will help them adjust to this new reality. Brands that can help people ride the wave of change to a brighter future, or help people cope and adapt, will be in high demand — as will brands that affirm human values and identity.

 

 

Revolution No. 4: Rise of the Digital Natives

 

Much has been written about the impact of Millennials (those born between 1981 and 1997) on the workforce, but the next wave of workers and consumers entering the workforce will be the Digital Natives (those born after 1997). Digital Natives are the first generation in human history to be born into the world of hyper-connected information overload. However, since they’ve been connected since birth, Digital Natives do not experience the flood of information hurling at them as anything more than just “the way things are” and always have been — for them.

 

Today, Millennials are assuming positions of power in all walks of life, and their impact on marketing — the use of viral memes, infotainment, social media, spheres of influence, cross-platform content, etc. — has been profound. But when Digital Natives start adding their ideas and influence into the mix, the pace of change will accelerate even faster. This acceleration will feel to older generations like constant chaos and disruption, but to Digital Natives it will simply be business as usual — the way things ought to be.

Revolution No. 5: From Selling to Sharing

Since Millennials and Digital Natives have been aggressively marketed to their entire lives, they are also extremely savvy about the media they consume. Direct, blatant pitches don’t work on them. They hate being sold to, and to them, commercials are just the things you fast-forward through to get back to the program. Also, since they are wary of institutions, they are much more likely to trust the opinion of a friend than anyone else, hence the rise of social media as a powerful marketing tool.

 

In the future, selling is going to be less about persuasion and more about participation. Brands that position themselves as a trusted “friend” have a much better chance of succeeding in this environment. That’s not a new idea; the key is truly being worthy of the customer’s trust. For example, Whole Foods knows that its customers care about the ecological, political and social impact of the food they consume. To help make that information more readily available to its customers, the company is investing in IT infrastructure to support its vision of total product transparency — a move it hopes will inspire the sort of trust and loyalty all companies seek in the 21st century.

 

 

 

Market researcher, strategist and speaker Owen Shapiro is the author of Brand Shift: The Future of Brands &  Marketing.