sheffield toothpasteNEW LONDON: Sheffield Pharmaceuticals a health and beauty products manufacturer has entered the Chinese market with its Dr. Sheffield’s brand toothpaste.

Ningbo Rswell Trading Company Limited  of Zhejiang on mainland China will be distributing the product packaged for Chinese consumers. Sheffield executives said that Chinese consumers are “increasingly looking for high-quality personal care products” adding that a survey by “Research International confirms that “Chinese consumers want high-quality personal care toiletries, and many Chinese consumers are frustrated by counterfeit products.”

Sheffield Pharmaceuticals says it was the first company ever to produce toothpaste in a tube.

Ningbo sought out a USA-made toothpaste product to distribute in China.

According to Sheffield CEO Jeffrey Davis, the outreach dovetailed with the company’s strategy,  “growing Sheffield’s export market is a key part of our growth.”

Sheffield was cited this fall by the Connecticut Technology Council (CTC) and Marcum LLP, and as Tech Top 40 list of fastest growing technology companies in Connecticut.

Sheffield Pharmaceuticals produces more than 100 different formulas for the “over the counter market”, ranging from prescription and OTC health care products to cosmetics.  The company says its products are in more than 70,000 stores globally.