UTC to ‘present’ renamed Connecticut Open for two years

 

NEW HAVEN — The Elm City’s signature sporting event has a new identity.

Again.

The professional tennis tourney once known as the Volvo International, then the Pilot Pen Open, then the New Haven Open at Yale, has a new identity: the Connecticut Open presented by United Technologies.

United Technologies Corp. has agreed to become presenting sponsor of the newly named event, Tournament Director Anne Worcester announced June 10. The annual Women’s Tennis Association (WTA) event will be held August 15-23 at the Connecticut Tennis Center at Yale University.

It is hoped that the tournament’s new name will broaden the event’s overall appeal to fans and sponsors and appropriately reflect the state of Connecticut’s investment, Worcester said.

The administration of Gov. Dannel P. Malloy last year agreed to spend $618,000 to buy the Women's Tennis Association sanctioning rights to the tournament and keep it from moving to North Carolina.

"With an economic impact of approximately $26 million annually, it goes without saying that this tournament is good for Connecticut," Malloy said in a statement. "Each year, the tournament draws tens of thousands of spectators and volunteers from across the country, many of whom eat at local restaurants, stay at local hotels and shop at local businesses."

Hartford-headquartered United Technologies agreed to become the presenting sponsor for the next two years. Financial terms of the deal were not announced.

“United Technologies is proud to support the Connecticut Open as its new presenting sponsor,” said UTC Chairman and CEO Louis Chênevert. “Our partnership with the tournament, the state of Connecticut, Smilow Cancer Hospital and the other corporate sponsors will ensure a world-class event and build on UTC’s long history of supporting leading organizations in our community.”

 

“The tournament is a large-scale international sporting event and we are thrilled to be partnering with a global leader in United Technologies,” said Worcester. “Together, we can take the tournament to the next level, and continue to give back and positively impact our local communities.”

 

A men's, women's or combined tournament has operated in New Haven since 1990. But the tournament has not had a title sponsor since Pilot Pen left in 2010, along with the male players.