Greatest Small City In America?This is an op-ed by Business New Haven and New Haven magazine publisher Mitchell Young on promoting New Haven for visitors, students, potential employees and businesses.
It’s the time of year when we think of promoting to visitors and in a few months we’ll start to realize that another year is around the corner and New Haven and the region still isn’t promoting the business environment.
New Haven’s new mayor Toni Harp early in taking office promised a “bigger brand” for New Haven. Now six months into a two-year term, “We’ve got nothing new to say” might as well be the city’s new slogan.
Readers of this newspaper may recall that in January we ran a forum with what we call some of New Haven’s “Dreamers and Doers” on branding New Haven. That group surfaced something that has popped up on social media like Facebook, Twitter, Instagram and the like: “New Haven: Greatest Small City In America.”