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Sex, Lies and ‘O’ Yeah!

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NEW HAVEN — Apparently you’re not the only one tired of the thousands of spam messages for Viagra coming and invading your e-mail in-box. Connecticut drug-maker Pfizer is suing Henry Rudy of Newington and Delray Beach, Fla. to prevent his company, Save on Drugs, from advertising and selling what the company says is counterfeit Viagra using ads that claim “Super Special Prices on Viagra & Cialis." Pfizer hired a  private detective to purchase the drugs and test them for content. Pfizer is not revealing what Rudy is actually selling, however. In a suit filed by the New Haven law firm of Wiggin & Dana, Pfizer is demanding that Rudy cease selling his blue pills, return all profits, destroy all remaining pills, and pay punitive damages.


Meanwhile another Connecticut pharmaceutical company, Boehringer Ingelheim, is itself lusting after potential profits in the sex market. The company is marketing a pill that when taken at bedtime (when else would one take it?) will increase a women’s sex drive and satisfaction, resulting in what the company claims is 22 percent more “satisfying events.” The drug flibanserin was originally created to treat depression. Boehringer Ingelheim claims that women who took the drug “had more sex, wanted more sex and experienced less distress related to lack of desire.” Who knew?
 

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