2011: The Year in Review in Marketing

2011: The Year in Review in Marketing

A good early indicator of which way the economy is trending may be found in  marketing budgets. And many early indicators point to a growth trajectory, according to Dan O’donnell, president of Odonnell Co. His Chapel Street marketing firm is growing at what he calls “a good speed” right now and he reports a solid 2011.

Pictured: Barneys' 'Gaga Workshop' microsite, created with a major assist from New Haven's Digital Surgeons.

“Marketing tends to be an early economy indicator — the first budget companies cut in a downturn, and one of the first things that companies start spending on when the economy starts to recover,” he says. “Our growth is likely an early indication that the economy is starting to recover.” Odonnell has found growth in a very specific niche. The company works with leading corporate and public-benefit clients throughout the Northeast promoting their clients’ products and services. For the past few years, Odonnell Co. has been charged with promoting transportation alternatives in Washington, D.C., the metropolitan area that boasts the dubious distinction of having the nation’s worst traffic congestion.


PRSA Chapter Elects Board

PURCHASE, N. . — The Westchester/Fairfield chapter of Public Relations Society of America ( announced the election officers and directors for 2013. The election follows a record membership increase for the chapter in 2012.

Peter Giles, president of Giles Communications, has been named incoming president, and will continue the work of immediate past president, Ken Koprowski of Koprowski Communications.

“Our chapter helps its members advance their careers and businesses with top quality development programs, best-practice sharing, networking opportunities and peer programs customized to local member needs,” said Giles. “In the year ahead, we’ll continue to expand the chapter’s educational and program offerings to align with the broader field of communications and, in the process, attract many more new professionals to our cause.”

The new board of directors also includes: Vice President Colleen Braithwaite (President, Brathwaite Communications, Scarsdale, N. .); Director Viveca Woods (Principal, VMW Public Relations, Greenwich); Secretary Sue Palmer (Communications Manager, Maryknoll Sisters, Ossining, N. .); Treasurer Shirley Johnson (Senior Manager, Public Affairs, Purdue Pharma, Stamford); Director Don Levin (President, Levin PR & Marketing, Larchmont, N. .); Director Stephanie Harwood (Principal, S.M. Harwood Consulting, New Canaan); Director Mark Bruce (President, HiTech PR, Scarsdale, N. .); Director Dawn Dankner-Rosen (President, DDR Public Relations, Pleasantville, N. .); "//#"> Robert J. Petrausch (Associate Professor, Iona College Department of Mass Communication, New Rochelle, N. .).

Devil’s Gear Recognized by Trade Publication

NEW HAVEN — Bicycling Magazine has named the Devil’s Gear Bike Shop one of the 100 best bicycle shops in the United States. In a September article headlined “On Hallowed Ground: The Best Bike Shops,” the publication cited the service the Devil’s Gear staff provides by “Growing the sport one ride at a time.” In accepting the recognition, shop owner Matthew Feiner said he could not be more proud of his team, saying that after losing friend and colleague Mitch Dubey earlier in the year to a homicide, the accolade proves exactly how dedicated they are. “We have a team that makes this business a success not because of a constant eye on the bottom line, but because of our constant focus on our core values,” said Feiner. “We genuinely believe that we are ambassadors for cycling and that our work makes New Haven a better place to live.”

Pita Group Earns Awards

ROCKY HILL — The Pita Group has been recognized in the third annual Strategic Video Awards for videos created for clients in 2012.

The Rocky Hill-based integrated marketing agency was named winner in the Direct Marketing-Consumer category for the travel video series it created for Connecticut’s Central Regional Tourism District/, and in the Public Affairs/Government Relations category for a National Coalition for Assistive and "http:////#generic_xanax">generic xanax Technology (NCART) video.

Based on the rising popularity of visual online content and people’s travel planning behaviors, Pita wrote and produced “Non-Stop Connecticut,” a series of Travel Channel-style webisodes. For NCART, Pita produced a video to educate influential policymakers, health insurance companies and clinicians on complex rehab patients’ critical medical need for customized wheelchairs and equipment. Along with patient stories, it provides facts and expert point-of-views to demonstrate that these chairs are essential for patient health and preventative care, pointing to a need for funding and access policy changes.

The Strategic Video Awards were created to cite those who use video to communicate for corporations, associations, non-profits, public institutions, colleges and universities, PR firms and ad agencies and custom publishers. The Strategic Video Awards are judged based on the effectiveness of the message "blog/buyvalium">valium technical aspects of the video. valium are given in 35 categories.

Curtis Goes ‘Green to Gold’

Curtis Goes ‘Green to Gold’NEWTOWN — Curtis Packaging of Sandy Hook is cited in Daniel C. Esty’s and P.J. Simmons’ recently released Green to Gold Business Playbook as an exemplar of implementing environmental strategies while attaining measurable returns.

Curtis is a sustainable manufacturer of paperboard folding cartons. The company was recognized for efficiencies gained through strict resource management and lean manufacturing techniques.

The book lists Curtis alongside other large companies known for sustainable practices including General Electric, Procter & Gamble and Coca-Cola.

New Web Presence For Chamber

WATERBURY — The Waterbury Regional Chamber, in collaboration with Brass City economic-development officials, has released an image-building website, Originated by chamber President and CEO Lynn Ward and created with economic development partners including Waterbury Mayor Neil M. O’Leary and Ronald J. Pugliese, the city’s economic-development director, the Waterbury Development Corp. (WDC) and Main Street Waterbury, the website features a YouTube video and theme song “Be Here,” produced by Tom Peterson of Thynk Tank.

“Our ambition with this branding campaign via a YouTube video and website,” explains Ward, “is that Waterbury is very much open for business. We realize that social media is the most effective and rapid method for building awareness of the exceptional opportunities that exist in ""> for people to work, live, learn and play.”

The site offers insights into the richness and diversity of living, learning, working and playing in the Brass City from the perspectives of some of Waterbury’s most influential and dedicated political, employment, artistic, educational, retail, manufacturing, restoration and leisure activity professionals.

Social Media Powers UI

Social Media Powers UI

NEW HAVEN — In what it calls an effort to provide better and faster communications, the United Illuminating Co. (UI) has enhanced its social media presence. Customers, investors, stakeholders and members of the media can follow the company on Facebook, Twitter and YouTube (pictured) to learn the latest news from UI and get energy efficiency tips, storm center information, timetables for power outages and service restoration, financial filings by parent company UIL Holdings as well as updates on products and services, payment assistance programs, EnergyStar equipment recommendations, rebate offers and holiday closing reminders.

Customers can visit and click on the distinctive social media icons on the company’s home page; search Facebook for UIL Holdings Corp.; follow @UnitedIllum on Twitter for storm-related updates, alerts and safety tips; and follow @UILHoldings for information about the corporation and all its subsidiaries. New videos about electric, gas and energy-related topics are on YouTube channel

The electric company asks that customers still use traditional customer care phone numbers to report outages or other issues.
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