Francis L. Onofrio and Stephen D. Hayes are now co-presidents of the company. Charles T. Mason remains as Chief Executive Officer while Onofrio and Hayes share responsibilities for client services and agency management. Each brings their own distinct experience in creating brand development and communication programs for clients.
"Having a single brand for Mason, Inc. reflects the needs of today's marketplace," Mason says. "Clients are looking for integrated programs and consistent brand messaging across every point of contact with their customers. Now it just makes no sense to maintain separate companies or even departmental silos for digital, advertising, public relations, promotions, etc."
"At one time, clients sought stand-alone specialists, particularly for digital and public relations programs, says Onofrio. "That is why we created Mason Onofrio Public Relations. But, maintaining two websites and duplicate social media platforms was pretty silly - not to mention ineffective for what we are trying to accomplish. Branding is all about consistency."
With more than 25 years of experience in the communication arena, Onofrio joined Mason in 1998 as Vice President, Director of Public Relations. Before joining Mason, he was Director of Public Relations & Marketing at Hartford-based Travelers Insurance.
With approximately 25 years of experience in the advertising and marketing field, Hayes joined Mason in 1984 and assumed increasing responsibility throughout the years working up to becoming an agency principal.
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