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New Haven-Mascola Group, a marketing firm that specializes in affluent audiences, was selected by ResidenSea, the managing organization for the renowned residence ship The World, to provide marketing and advertising services. Mascola Group will establish a targeted marketing effort to identify and reach out to discerning, high net worth individuals who would find respite in this 'country club at sea.' One of the most unique vacation home experiences ever conceived, The World is 644' long and houses 165 private residences. A six-bedroom penthouse is available for sale.

The ship has world-class restaurants, swimming pools, helipad, golf training facility, casino, and a marina onboard. Residents hail from The World's residents hail from 40 different countries and live aboard the ship anywhere from a few days a year to months at a time. The World stops at over 100 ports of call each year, on all 7 continents - ports that are often not on traditional cruise ship itineraries.

Mascola Group specializes in the evolving relationships between affluent audiences and their disposable income. Current clients include Bradley International Airport, The Big E, Raymarine, Pebble Beach Resorts, Hancock Shaker Village, and now, The World.

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