The goal, according to Malloy, is to “retain, attract, and create good-paying jobs with good benefits.
“For too long our state failed to compete, and our tourism strategy is a great example of that,” said Malloy. “Because of a lack of investment, Connecticut was literally left off the map of New England tourism destinations. Whether it’s tourism dollars or economic development, we are going to compete because it will benefit our state and our residents.”
The economic development effort will showcase the revolutionary and groundbreaking advances that are happening in Connecticut because of the forward-thinking companies that do business in the state. The campaign features cutting-edge companies pushing the boundaries of their sectors through a commitment to ongoing innovation and growth, including ESPN, Alexion Pharmaceuticals and Pratt & Whitney.
The campaign will use TV, print and digital as well as a new microsite, ctforbusiness.com, which will promote why Connecticut is the right place to start or relocate a business. The new economic development TV advertising can be streamed online.
The “Still Revolutionary” statewide tourism marketing efforts will also continue this fall with the debut of a new seasonal campaign designed to motivate visitors to plan a Connecticut getaway for a night, weekend or an extended visit and inspire them to experience the cultural attractions, romantic inns, iconic scenery, outdoor adventures and fall foliage that Connecticut has to offer.
The tourism effort, which will be brought to life through TV, print, digital, PR and social media efforts will feature the Hopkins Inn, Lake Waramaug, West Cornwall Bridge, New Milford and Kent Falls among other scenic shots in Litchfield Hills and western Connecticut. Each destination was selected for its “revolutionary” spirit.
Since the launch of “Still Revolutionary” in May, Connecticut’s tourism website has seen a 100-percent jump in traffic and the state’s Office of Tourism has provided travel assistance to 51 percent more potential visitors via traditional inquiries, web traffic and counseling in state welcome centers. The “Still Revolutionary” ads have been viewed more than 182,000 times on YouTube and through the strategic media buy have reached the target consumer more than 400,000 times with campaign messaging. To date, more than 109,000 people are fans of the Visit Connecticut and more than 580,000 are subscribers to the Connecticut Tourism eNewsletter.
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