The coordinated effort created by Dornenburg Group of West Hartford spans a variety of media, including ads in regional business publications and community newspapers, targeted direct mail, radio spots, billboards, branch collateral and merchandising, Web site content, news features authored by key bank personnel and special event sponsorships such as Business New Haven’s annual Rising Star awards.
Our goal is to introduce the key business bankers in our organization and help businesses understand how accessible and knowledgeable they are,” said Joseph Tartaglia, NewAlliance’s first vice president for business banking. “We hope to provide answers to today’s business customers who are seeking solutions.”
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