BETHANY — Mason Onofrio Public Relations has decided to incorporate social media into every campaign it creates.
For its public relations and traditional advertising campaigns, Mason now provides social media strategy and services before, during and after the start of the program.
A new team has been designated to oversee the firm’s social media efforts. New Media Manager Dan Healy will work with clients on a social media analysis by identifying where conversations about their products and services are taking place, who are the influencers of those conversations and how visible any competitors may be. Account Supervisor Derek Beere then integrates the social media platforms such as Facebook and Twitter with participation in social media conversations to add value to clients’ PR campaigns. Interactive and New Media Design Manager Neil Johnson is responsible for designing new media and e-marketing programs at Mason to support to social media effort and online activity.
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